You're Missing the Point: This Is Your Real Value in Tech Companies
UX Collective · Kike Peña · blog · teams, design
What it is — A Chief Design Officer’s argument that professional value in tech now comes from applying judgment and strategy on top of AI tools, not from choosing between automation and human skill.
Key points
- Real value is the ability to apply criteria, knowledge, and vision to a problem — the tools are secondary to that judgment.
- Companies that lean on AI output without human judgment end up with generic, indistinguishable products.
- Using the technology well requires understanding its benefits and limits first, rather than chasing hype trend by trend.
Shared by Adam Tomat in #ai-pm-delivery.